Add-on to Popular Video Game Series opens the door to exciting new locales, empowering players to create the ultimate tourist destination for their citizens.

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today Electronic Arts Inc. (NASDAQ: ERTS) unveiled SimCity™ Societies Destinations¹, the first city pack in the popular SimCity Societies line-up of games. The city pack add-on moves the SimCity Societies experience into exciting, new – and sometimes exotic—locales, allowing players to create the perfect vacation spot. To attract and host Sims travelers from around the world, players must build and manage their destinations with an eye towards lucrative detail. SimCity Societies Destinations will be available for the PC across North America and Europe in May 2008.

SimCity Societies Destinations enhances the SimCity Societies experience by providing all the tools you need to create an entire city or town based on attractions and amenities that visitors enjoy. With an enhanced map generator, players can identify each city’s opportunity for diversion and the city can capitalize on that draw. From sprawling theme parks and tropical beach resorts to country hiking trails, players can control more than 100 new buildings to create their customized destination.

“SimCity Societies Destinations is the perfect game to let your imagination go on vacation, while at the same time provides deeper, challenges for the player,” said Rod Humble, Head of The Sims™ Studio. “Whether you want to forge a mini republic or build a spiritual retreat, you’ll have all the tools to make your destination admired by citizens far and wide.”

SimCity Societies Destinations is the first city pack in the popular SimCity line-up of games. SimCity Societies, which launched in November 2007, allows players to construct not only the cities they desire, but allows them to mold their cultures, societal tendencies and environments as well. With this accessible, innovative and versatile city-builder, players can choose from more than 500 buildings to create the city of their dreams. From futuristic metropolises and fantastical haunted cities to obedient Orwellian states and devout contemplative towns – what to combine and connect is up to the creator.

The SimCity franchise is one of the most popular PC gaming franchises in history, having sold more than 17 million games worldwide to date since the SimCity launch in 1989. SimCity Societies Destinations is not yet rated by the ESRB and has a MSRP of $29.99.

About the SimCity™ Franchise

The original SimCity was distributed in 1989 and was critically acclaimed garnering dozens of awards and selling millions of copies both domestically and internationally. SimCity 2000™ followed in 1993. SimCity 3000™ released in 1999. SimCity 3000 and SimCity 3000 Unlimited both released in 2000. EA shipped SimCity 4 Rush Hour and SimCity 4 Deluxe Edition in 2003. SimCity Societies shipped in November 2007.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS BIG, POGO, SimCity, SimCity 2000, SimCity 3000 and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

¹SimCity Societies Destinations for PC requires SimCity Societies to play.