2K Games' Ken Levine sheds wisdom which we can only hope the rest are listening.
 

Some people care about a game with a well written story.  Most of us do not.  When games are too much story and not enough play, it usually ends up in my "Did not finish" pile. 

In an article today with Gamespot, Ken Levine of 2K Games says finding the natural balance between story and gameplay was a key factor in the success of Bioshock.

"The bad news for storytellers is that nobody cares about your stupid story," Levine said. "Nobody cares about the thing you've been writing in your math notebook since you were in 11th grade about the dark lord Lagon and the fifth period of the Elven uprising, and all that crap you've been working on forever. I know that's hard to hear because you care about it a lot, but the audience is not your mom; they have no reason to be predisposed positively to the things you've been thinking about, no matter how detailed or lovingly you crafted it."

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