In a world full of anonymous voice over actor, one man stood tall…

Yes, the most famous voice in America, Don LaFontaine, has been silenced.

Known as the "King of Voiceovers," Don LaFontaine is the "in a world..." movie trailer guy.

Yes, THAT GUY!

LaFontaine died Monday at Cedars Sinai Medical Center in Los Angeles, following complications from a collapsed lung. The official cause of death hasn't been released. 

LaFontaine was seen in front of the camera in a recent Geico Insurance commercial in which he parodied himself, playing "that announcer guy" and saying his famous catchphrase.

LaFontaine was born in Duluth, Minn.  and was a voice of Entertainment Tonight and The Insider, as well as for CBS, NBC, ABC, Fox and UPN, TNT, TBS and the Cartoon Network. He recorded nearly 5,000 movie trailers and hundreds of thousands more commercials and other presentations, including ads for Chevrolet, Pontiac, Ford, Budweiser, McDonalds, and Coke. LaFontaine also served as the in-show announcer for the Screen Actors Guild and Academy Awards. 

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